How to Build a 1 Million + Following to Grow Your Brand & Business

In 2022, I grew from 28,000 followers to over 1.2 million across all platforms. That explosive growth didn’t happen by accident—it’s the result of intentional strategies that fueled my businesses, network, and influence.

Here’s exactly what I did—and how you can apply it to your own brand.

1. Why Not More?

If you’re not growing on social media, the answer is simple: not enough people know you exist. The days of being mysterious are over. Social media is your tool to get in front of new audiences, but you have to show up consistently.

Start by posting 1–3 times per day on platforms that prioritize short-form content, like Reels, Shorts, and TikTok. Every piece of content is an opportunity to get discovered by someone new. If you’re only posting once a week, you’re leaving too much growth on the table. Frequency matters.

2. Make Content That Gets Shared

The key to rapid growth is shareable content—posts so good that people who don’t even know you feel compelled to send them to their friends. That’s how you reach an audience far beyond your current followers.

If your content isn’t catching on, don’t blame the algorithm. It’s not that the platform doesn’t like you; it’s that your content may not resonate yet. The good news? You can get better every day. Study what works for others in your niche, refine your messaging, and keep testing. Shareability is a skill you can build.

3. Follow the Data

Your analytics are your road map. Platforms like Instagram, TikTok, and YouTube give you all the data you need to grow—if you’re willing to pay attention.

After a few weeks of consistent posting, you’ll start to see what works and what doesn’t. Certain topics, formats, or styles will resonate more with your audience. Double down on what works and don’t waste energy on content that falls flat. Growth is about optimizing over time, not guessing in the dark.

4. The Repost Hack

Reposting your best-performing content is one of the easiest—and most effective—ways to grow. Too many people think they need to reinvent the wheel with every post, but that’s not true.

Every few months, take your top-performing content and share it again. New followers haven’t seen it yet, and even your longtime followers may need a reminder. Reposting has driven 30% of my follower growth this year. Think of it like reruns of your favorite TV shows—The Office and Seinfeld did it, and so can you.

Ready to Take This Further?

This Thursday at 5 PM CST, I’ll be hosting our second weekly training inside my private business community.

We’re diving deeper into strategies for scaling your social media and leveraging your brand to grow your business. If you’re serious about building your presence online, this is for you.

👉 Click here to join the group

Let’s make 2024 the year you dominate social media and scale your business to new heights!