How to Scale Your Business

Most business owners say they want to scale, but when I ask them how, they don’t have an answer. They guess their way through growth, hoping that working harder will somehow create a breakthrough. That’s not how real businesses scale.

Scaling isn’t about working more hours—it’s about knowing your numbers, improving key levers, and building a system that can handle real growth.

Here’s how I think about it:

1. Know Your Numbers

If you don’t know your numbers, you don’t have a business—you have a hobby. You need to track:

• Revenue – What are you actually bringing in?

• Profit margins – What do you keep after expenses?

• Customer acquisition cost (CAC) – How much does it cost to get a new customer?

• Lifetime value (LTV) – How much does a customer spend with you over time?

• Conversion rates – How many leads turn into paying clients?

I check these weekly. If you’re not looking at them, you’re making decisions in the dark.

2. What Moves the Needle?

Most entrepreneurs stay busy but aren’t actually growing. If you want to scale, focus on the actions that improve everything:
✅ Better tech – Automate, streamline, and remove friction.
✅ Bigger brand – More trust = more leads and easier sales.
✅ 5-star reviews – Social proof that turns skeptical buyers into customers.
✅ Better SEO & marketing – Get inbound leads without spending a fortune.
✅ Hiring A-players – The people you bring in determine how fast you grow.

When I see a business struggling, it’s usually because they’re not focused on these levers.

3. Build a Formula, Not a Fantasy

A business isn’t built on dreams—it’s built on math. When I scaled my solar company to $1M per month, I didn’t hope for it to happen. I had a formula:

12 reps → 28 appts per month → 51% pitch rate → 25% close rate → 40 deals/month → 72% retention → $1,012 CAC.

We knew exactly how many leads we needed, how many deals we had to close, and what it would cost to get there. Scaling is just reverse engineering your goal. What’s your formula?

4. Build Infrastructure Before It Breaks

A lot of businesses die because they scale too fast without the right infrastructure. Sales explode, but their backend can’t keep up. If you don’t have strong sales, admin, tech, finance, and systems, your business will collapse under its own weight.

_{If you’re serious about taking your business to $100K+ months, here’s where to start:}

🎙 Listen to Episode 117 of My Podcast where I go deeper on this → Click here

📅 Join My Free 90-Min Zoom Training for business owners who want to scale → Click here

💼 Work 1-on-1 With Me to build your scaling strategy → Click here

Most people never scale because they don’t take action. Make sure that’s not you.

- Grant Mitt