How to Utilize Vertical Integration to Grow Your Business

How to Scale Revenue with Vertical Integration

One of the fastest ways to increase revenue without spending more on ads or chasing new customers is vertical integration.

Most business owners are leaking profit because they don’t control enough of the value chain. They spend all their energy driving sales, but forget that the real money is made by owning everything around the sale.

Start by asking yourself this:

1. What are your customers already spending money on when they do business with you that you don’t control?

Let’s say you sell a high-ticket service. After you close a deal, are your customers paying someone else for setup, support, tech, media, design, or fulfillment? That’s money flying out the door.

2. What’s the quickest product or service you can bring in-house?

It doesn’t have to be complicated. Start small. Bring one layer in. A coaching client of mine ran a product brand and outsourced everything—content, ads, fulfillment. We brought just the fulfillment in-house and that alone boosted margins by 30% and doubled profit in 90 days.

When you do this, you start stacking profit at every stage of the journey—without needing more volume. That’s how you scale clean.

And here’s the bigger picture: look at what Facebook did with Instagram.

In 2012, Facebook acquired Instagram for $1 billion. At the time, people thought it was insane—Instagram had no real revenue model, just traction and user engagement. But Zuckerberg understood one thing: Instagram controlled attention. And if Facebook didn’t own that layer of the user journey, someone else would.

Now? Instagram is worth well over $100 billion and drives a huge percentage of Meta’s ad revenue. That’s vertical integration at the highest level. Facebook didn’t try to build a clone—they bought and controlled a key part of the user’s online journey.

You can do the same on a smaller scale. You don’t have to build everything from scratch—but you do need to control the most profitable or strategic layers of your business.

When you control the core, you control the upside.

I’m adding 3 new entrepreneurs to my Inner Circle—this is where I work hands-on with founders to help them scale with real systems, better margins, and smarter strategy.

If you’re in a season where it’s time to grow with intention, apply now.
Book a call at www.grantmittconsulting.com to see if it’s a fit.

Let’s scale.