How I Scaled My Following from 0-1.2 Million

Hi everyone,

Over the past four years, I’ve grown my social media presence from zero to 1.2 million followers across all platforms. It’s been an incredible journey, filled with lessons, challenges, and breakthroughs. Today, I want to share with you the key strategies that made this growth possible—and how you can apply them to scale your own social media and business.

1. Create Binge-Worthy Content

The first step to growth is creating content that’s so engaging, people who don’t even know you will want to share it. This is the type of content that turns strangers into loyal fans. Your content needs to resonate, entertain, and provide value, all while being shareable enough to expand your reach beyond your immediate followers.

Pro Tip: Ask yourself, “Would I share this with my friends?” If the answer is no, keep refining.

2. Be Consistent

Consistency is the backbone of social media growth. For the past four years, I’ve committed to posting 1-3 reels or posts per day on every platform I’m active on. This might sound like a lot, but consistency keeps you top of mind and increases your chances of reaching new audiences.

Pro Tip: Create a content calendar to plan your posts and stay organized. Consistency builds momentum!

3. Long-Form Content Wins

While short-form content is great for quick engagement, the real magic happens with long-form content. Use your short-form content to drive traffic to your more in-depth videos, articles, or podcasts. Long-form content allows you to build trust, showcase your expertise, and create deeper connections with your audience.

Pro Tip: Think of short-form content as the trailer, and long-form content as the full movie.

4. Convert Your Audience into Customers and Raving Fans

Here’s the truth: 99% of your audience may never buy from you. But that 1% who does can be incredibly valuable. The key is to convert your entire audience into raving fans who, even if they don’t buy, will give you free marketing by sharing your content with others. Focus on delivering value, and you’ll create a community that supports your growth.

Pro Tip: Engage with your audience regularly—respond to comments, host live sessions, and make them feel valued.

If you’re serious about scaling your business and social media, I’d love to help you on your journey. Visit grantmittcoaching.com to learn how my coaching services can accelerate your growth. Mentorship is by approval only.

To your success,

Grant Mitt

P.S. Stay tuned for more tips and strategies in our next newsletter!