The Power of Building a Media Brand

Five years ago, I started posting online with zero followers.
Today, my media brand reaches over 1.2 million people across platforms.

The truth is, I didn’t have a roadmap. I didn’t have perfect content. What I did have was consistency. Post after post, day after day, I built trust and momentum. Over time, that compound effect created opportunities I could have never predicted — partnerships, speaking invites, A-players wanting to work with me, and even investors reaching out.

In today’s world, attention is the new currency. The leaders who build media brands will always have more leverage.

Here are 3 lessons I’ve learned about building a powerful media brand:

1. Trust at Scale Beats Cold Outreach

Most business owners are stuck in the grind of chasing leads, sending cold emails, or dialing phones all day. The problem with that model is you’re always starting at zero — every new person has no context, no relationship, and no trust in you.

But when you build a media brand, people come to you already warmed up. They’ve been watching your videos, reading your posts, or listening to your podcast. They’ve seen your journey, your wins, and even your failures. By the time they reach out, they feel like they already know you.

This flips the entire sales process upside down. Instead of convincing strangers, you’re guiding people who already believe in you. That’s the power of trust at scale.

2. Top Talent Follows Influence

The best hires — the true A-players — aren’t scrolling job boards every night. They’re already winning where they are. What pulls them away isn’t desperation, it’s vision.

A strong media brand shows that you’re building something bigger than yourself. It signals momentum. It shows that you’re a leader with ideas worth following. That’s the magnet for top talent.

I’ve seen it firsthand. Some of my best hires didn’t apply because of a job posting — they reached out because they’d been following my content and wanted to be part of the mission. Influence attracts. And when you consistently put your vision out into the world, the right people can’t help but find their way to you.

3. Consistency Compounds Faster Than You Think

When I started posting, almost nobody was watching. Some days it felt like I was talking to myself. But I knew one truth: consistency compounds.

Most people quit right before the breakthrough. They post for 30 days, don’t see results, and give up. The reality? Growth online isn’t linear, it’s exponential. Nothing seems to happen… until it does. And then everything happens all at once.

After years of showing up, my content started to catch fire. The audience grew, my brand expanded, and new opportunities flowed in. It didn’t happen overnight, but looking back, the seeds I planted in those early days built the foundation for everything I have today.

Consistency isn’t glamorous, but it’s the single biggest competitive advantage in the media game.

The bottom line: If you’re not building a media brand, you’re leaving massive opportunity on the table. Start telling your story. Start documenting your journey. Because when the right people see it, everything changes.

👉 If you’re ready to build your business, scale your influence, and create a brand that attracts opportunity — apply for my mentorship group here: www.grantmittconsulting.com